At its very core, TripAdvisor is an online travel guide. Founded in 2000, it is a repository of travel information, with users posting their reviews of hotels, restaurants, bars, and other travel attractions. It currently generates about 730 million user reviews (source: Statista) and has approximately 8 million listings for attractions, restaurants, hotels, and vacation rentals. The services of the website are free to all users.
Benefits for Business Owners to Have a Listing
TripAdvisor currently has 460 million monthly average unique visitors (source: TripAdvisor). With the staggering number of users, business owners should consider adding or claiming a listing. Adding or claiming a listing on TripAdvisors allows businesses to create opportunities to build their brand.
How Do You Set-Up a TripAdvisor Listing?
Having a first-rate listing on TripAdvisor is important for your business. There’s a lot that goes into it – you should have updated information, great photos, and top-notch reviews from customers.
You can create a new listing by filling in all the necessary business information. Don’t forget to add your contact information and map location. By clicking on the “Claim Your Business” button, you will be able to sign up for TripAdvisor’s Management Centre. In the Management Centre, business owners can update their listing information, monitor, and respond to customer reviews, access free marketing tools, and have a booking button for reservations. The best thing about it is that adding and claiming a business listing on TripAdvisor is free of charge!
Why is TripAdvisor SEO Important?
Your TripAdvisor listing can help boost SEO rankings and therefore help boost your presence on the web. By following TripAdvisor SEO best practices, your business page will be more visible to prospective customers who are booking a trip. 60% of TripAdvisor worldwide users (source: TripAdvisor) started their decision process and subsequently booked online based on the information provided to them. Your TripAdvisor page is a perfect complement to your website because it is a free marketing tool with several built-in SEO features.
An optimized listing on TripAdvisor gives your business an edge over the competition as it helps you connect with more potential customers. The same goes for Google My Business and Yelp.
How Do Business Owners Optimize Their Listing?
You can optimize your listing so that your business will be visible within search engines and also within TripAdvisor.
Here are the quickest and easiest ways to enhance optimize your TripAdvisor SEO listing so that they can be more appealing to search engines:
Add a specific description.
Adding important keywords and unique content that pertains to your restaurant, property, or attraction will appeal to search engines and will also engage and impress travellers.
Provide a complete list of amenities.
When researching for a trip, travellers appreciate businesses that provide complete and accurate information. Providing a list of specific amenities is also helpful as it easily shows us on TripAdvisor searches when users filter results.
Respond to reviews.
Writing thoughtful, personalised responses to reviews will add unique content that will impress search engines and more importantly, impress travellers.