If you post online content for your business on any digital platform, then you have most likely come across the term ‘SEO’. What does SEO mean and how does it impact your business?
SEO literally stands for Search Engine Optimization. It is the process of optimizing your online content to make it easier for your target audience to find you. If you rely on your target audience to find your content via Google search, then you definitely should pay attention to your SEO tactics and employ effective SEO solutions.
Most important SEO solutions 2020
You do a Google search for home appliances. You will likely click only on the first few links on the first page of search results, right? When people do a search related to your business, you would most definitely want your content to be on the top of search results. Here are SEO solutions that can help you do just that:
Make sure your content is of excellent quality. This means your content is relevant to what your target market needs. It answers their questions, meets their requirements, and satisfies their desires. Note that Google has recently launched a new algorithm called BERT. The algorithm was designed to help Google better understand the natural language used by online searches, with the end goal of being able to offer more relevant search results. This is why your content should be relevant to your market’s needs!
Keep your content up-to-date. Your content may be relevant, but if you only post once in a while, Google still may not deem your site relevant. A good rule of thumb for keeping content fresh–and one of the best SEO solutions–is to add new content on a regular basis and to audit your existing content every quarter or semester, updating them as needed to keep it fresh.
Make your content, and your site in general, link-worthy. You can start by linking your content to reliable sites that back your claims. Soon enough, these authority sites will take notice of your content quality and may even start linking back to your site. This is one approach. High-quality backlinks will help give your content better search engine value & are one of the most important ranking factors! Therefore it’s very important to build quality backlinks to your website. There’re many ways you can build back links: Guest posts, testimonials, outdated sources, broken link method, providing free tools, infographics, etc.
Optimize for mobile. Any reputable SEO site will tell you that one of the best SEO solutions you can ever employ is a responsive website. More and more people are now doing practically everything on their mobile devices. User experience, any design aspect should have focus on mobile first nowadays (this used to be desktop).
Ensure a fast page loading speed. This solution is directly tied to the “mobile first” solution. People who are on mobile are typically on-the-go individuals and they don’t want to waste any of their precious time. So you have to make sure that when they click on your link, they will get the information they seek within seconds. Fast loading websites is crucial, otherwise your website visitors will leave immediately. Google has a tool called PageSpeed Insights where you can see how fast your website loads and which issues need to be fixed in order to increase the speed of your pages.
Websites don’t just rank well on Google searches by accident. Those websites that consistently rank on top are there because the business owners behind these sites are also consistently making a conscious effort in using effective SEO solutions to keep their search rankings high. If you want to experience the same results, then you also have to make it a big point that you use the best SEO solutions to your advantage and stay up-to-date with current developements!