If you have a business and you want people online to find you quickly, putting your business on Yelp is recommended. People who need your products or your services may check the Yelp local business directory for recommendations. This is because Yelp is an online business directory that lists companies according to category and location. It is also an online portal that allows customers to give honest reviews of these businesses. On it you will find Yelp restaurants, Yelp movers, Yelp locksmiths, and many more.
Having a Yelp business listing for your company will benefit you in more ways than one. Some of the benefits you can get include:
Increase in number of customers and increase in revenues due to visibility;
Increase in popularity due to ratings and reviews;
Recognition due to sterling products and services.
Those who provide a service, like dentists, lawyers, and doctors, can all have a listing on this site. Those who sell products along with their services like bars, restaurants, and the like can also benefit from having a listing on this directory.
How to List Your Business on Yelp?
If you want to use Yelp to increase visibility and revenues, you can list your business on it. To do this, follow these steps:
Check Yelp to see if your business isn’t listed yet;
If someone has already listed your business and created a review for it, you can simply claim the business;
To claim the business, you will be given steps to follow which include verifying that you own the business;
If there is no listing on Yelp for your business, you can create an account for it;
Click Add your business to Yelp;
Add your business information;
Verify your account via the email you provided;
Add more information and pictures as you see fit.
Things to Remember When Listing on Yelp?
There are a few things you have to remember when you list your business on this portal. These include the following:
Use descriptions and information that will help your customers to locate you easily;
Add location information and descriptions that tell people where you are as well as what you offer. This will help them find you better;
What exactly is SEO for Yelp? SEO is short for search engine optimization. It is the art of creating a page that can be easily found by people via search engines. This is done with the use of the right keywords, tags, and content. Here is an example.
If you are a restaurant in New York and you want customers to find you easily on Yelp or even on Google, you need to add pertinent details. Adding details that will put you on the list of results for Yelp NYC restaurants is crucial to your success online. Getting on the list of Yelp restaurants for any location will help people find you better. All they have to do to locate you is type “Yelp restaurants near me” and if your restaurant is registered on this directory with an address that is located near the person searching, you will appear on their list.
Is Yelp Free to Use?
Yelp is free to use but if you want a bigger chance at getting customers to find you, there is a paid service that you can try on the same portal. This paid service comes in two types, the self-service type and the full-service option. Self-service lets you create Yelp advertising and removes ads from competitors on your page. The Full-service option gets you in touch with an advertising expert who will handle your Yelp ads for you and gives you a whole lot more.
How to Use Yelp to Your Advantage?
There are a lot of things you can do with your Yelp local business listing. If you want to test it out before opting for the premium services, register for the free one at the start. The free service is pretty basic but it allows you to upload photos and even add a second location. You can do the latter by clicking on Additional Options and clicking Add another location.
Yelp also allows you to respond to reviews but you cannot remove bad reviews from your page. What you can do however is to manage the negative review and to smooth things out with the reviewer by apologizing and asking what you can do to improve. Once you know how to use Yelp to your advantage, you can try the paid versions for a wider reach and better coverage.
All in all, Yelp can be a big help to your business as long as your business is well-received and loved by its customers. You can expect them to leave sterling reviews and high ratings that new potential customers will find. This will help make your business more popular, which translates to more customers and more revenues.