The most important thing in SEO is to provide value by driving traffic and conversions to your website. As a website owner, to position your site in the search engines, by ranking your web pages high for certain keywords. This will indicate that your pages are better than your competitors. Also, keep in mind that search engines will list the most relevant pages on the highest spots. This implies that for a query on the search engine, a set of related pages will first be collected and displayed on the results pages based on their level of importance. Search Engine Optimization is a key component regarding digital marketing.
On-Page search engine optimization is one of the important processes you can use to optimize your website for search engines.
What is On-Page SEO?
Moz defined it as “On-page SEO is the practice of optimizing individual web pages to rank higher and as well as optimize well for search engines. On-page SEO deals with both HTML source codes and contents that can be optimized effectively as opposed to off-page SEO which deals with external signals and links”. A website is the focal point of the entire SEO process and, if it is not optimized correctly for search engines and users, the chances of success are minimized, hence the importance of on-page SEO!
What is the purpose of On-Page SEO?
The goal of on-page SEO is to help rank that page on search engines, such as Google, Yahoo, Bing, and other search engines. But what are the important things you should considers when it comes to on-page SEO?
This answer is a little more complicated as no one knows exactly how Google operates. Nonetheless, it is understood that Google uses an algorithm to classify WebPages, site-based on-page SEO and off page SEO.
Below are important techniques you have to consider when dealing with on-page optimization.
Here is a summary of all techniques:
Content is Everything
Content is King
Irrespective of how you optimize your site, you will probably not get a good ranking if what you offer is irrelevant content. If your contents are not relevant to your readers, search engines will not rank your website high. The aim of search engines such as Google is to provide users with the top relevant and most useful information for them to continue using their (Google’s) service.
The title tag is usually placed as a title in the search engine fragments. Social media websites also include it in a shared post from your website. For these reasons, it has an excellent on-page SEO value and a click rate value, as such always make sure your pages have the right page title (including the main keyword that you want to target for a web page).
Meta tags (title & description) are used to provide search engines information about your page. Meta tags of a web page are often shown in Google’s SERPs, Search Engine Results Pages. Therefore it’s important to add great Meta tags to each page as this will increase your rankings and click-through rate. The Meta tags also contain targeted keywords.
To begin with, you might be wondering how URL structure affects on-page SEO. A properly structured URL makes it easy for search engines to locate your website and to understand what your web page is all about. For SEO purposes, include in the URL your keywords and try to make the URLs as short as possible.
Content SEO is part of SEO in the page and is about optimizing the actual content with your keywords. Before you publish web pages, the first step is to do keyword research and find keywords you want to target on each web page. This is necessary to better understand which search terms users use in the search field, how many searches each keyword or search term gets every month and next to create quality content that matches users intentions.
When it comes to on-page SEO, it is important for web page to use images, videos, etc. There is a change that they are picked up by the search engines when someone is looking for for images or videos. When optimizing your page, use always relevant keywords for your audios, videos, or images.
Internal linking on your website will help your pages with the user experience and page authority. Therefore, every web page should have one or more internal links.
With SEO there is no quick fix or simple solution for search engine optimization. There are many factors to consider, and it is essential that you pay attention to each of them to make your website rank in search engines!