Are you concerned that your website is not ranking at the top of search engines? Getting acquainted with important Local SEO factors in 2019 will definitely help. Optimizing your website will definitely bring adequate traffic and stir conversations that will boost your online business.
What is Local SEO?
Local SEO stands for Search Engine Optimization for a local audience. Basically, it is the process of getting increased traffic from the free or organic search results in the search engines like Google.
5 Essential Local SEO Factors in 2019
Search and ranking factors have been evolving over the years. For example, online reviews influence the ranking process compared to previous years when they didn’t matter. Local SEO factors that are likely to influence the search engine ranking process include:
Basically, reviews tell about the quality of services your online business is offering to customers. This sends a strong and affirmative message to Google that your website is credible and you’re running a real quality online business.
Providing accurate NAP (Name, Address & Phone Number) influences the ranking in local organic search results. Note that providing the wrong information to web visitors is the last thing Google want to do! Keep your NAP up to date for Search Engines in order for your local audience to reach you.
Google My Business
Optimizing your Google My Business profile is very important if you want your business to appear in maps and local pack listings. It’s a free service offered by Google. Business owners are able to add all kind of information like hours of operation, photos, directions, call now button on a mobile device, etc.
Keywords in your title tags plays an important role in Local SEO optimization. Think of the type of services or products you’re offering to online customers in order to choose the ideal keyword. Mentioning your city and state are also important things. Remember that business titles using words that are considered to be spam will be wiped out during Google updates. Also, avoid keyword stuffing.
This refers to the proximity of your business to the physical location of the online searcher. Where is your business located physically? This is a question that the searcher will need answered before making decisions on your products or services. Ensure that your business can easily and accurately be found on Google Maps! This improves your ranking within a particular local area searches.
Local SEO ranking factors above will influence your ranking in the Google and other major search engines. Paying attention to each of them will make it easy for your local audience to find you, visit your website online and access your physical business premises.