Many people are wondering what exactly does that S stand for after the word HTTP. The answer is that it stands for SSL which is Secure Sockets Layer. That is technology which is encrypting your internet connection to your website, so the data will be secure and protected from hackers’ attacks. It is a good way for encrypting sensitive information which is being exchanged between a web server and an online browser.
HTTPS is usually used for those websites that have sensitive data like logins and credit card information, and this technology has become a standard for majority of websites today. If your website is still not secured, then you should definitely consider securing it.
The primary reason for doing so is because such site will have higher rankings in the popular search engines like Google. The people will know that your site is a trusted website because their information is protected. So if your site is not secure then you are risking it being outranked by other websites that are.
The main reason why HTTPS websites are ranked higher is because they provide safe online experience for users. These sites protect users` information from being stolen from hackers and that makes them popular among internet users.
HTTPS websites lead to increased conversion rates. People feel more confident when entering their names, emails, addresses, phone numbers, credit card information and other sensitive information to websites that are safe and secure.
Websites that are secure lead to bigger customer confidence and people always search more for websites that offer secure connection. It gives them peace of mind that the website they visit is trustworthy and that their sensitive data is kept safe.