Are you worried that your bounce rate is too high for comfort? Well, you should be as a high bounce rate is considered to be a conversion killer as it is a fair indicator that site visitors are leaving your page long before you can convert them to either subscribers or customers.
Bounce rate is often defined as the percentage of web users that visit your site and then, leave without visiting another page. The bounce rate is crucial because of these three primary reasons:
A site visitor that bounces from your site did not convert. If you can manage to keep a visitor from bouncing, you also raise your chances of converting that person into a subscriber or a customer.
Bounce rate might be utilized as a factor in Google Ranking. As a matter of fact, research conducted by Backlinko indicated that the bounce rate is a crucial element in determining whether a site ends up on the first page of Google search results.
Having a high bounce rate is an indicator that your site has problems regarding content, layout, copywriting or even the entire visitor experience.
A page visitor can bounce from your website by doing a number of things: clicking a link that routes them to a different page, closing the tab, or typing in a new URL, just to name a few methods. Now you might argue that this is just typical of an average web user. It certainly is but there is a difference between having a good bounce rate compared to having a bad one.
Now you might be wondering, what exactly is a good bounce rate? Check out the figures below for the answers:
80% and above is atrocious
70 – 80% is dismal
50 – 70% is okay
30 – 50% is great
20% or below is most likely a tracking error
If upon checking your website, you’ve found out that your bounce rates are less than stellar, here are some tried-and-tested tips to help you bring down your bounce rates:
Give the Site Visitor a Better User Experience
User experience is defined as the general feeling that a user gets when he or she is perusing your website. In order for a user to enjoy the stay on your site, he or she must find your site to be pleasant, easy to work with and useful. Producing a website that not only looks good but also works seamlessly is a crucial first step in providing users with a good experience.
Optimize the Area Where You Place Your Call-to-Action
The first few seconds that a user spends on your page are of utmost importance. With just one look, he or she can immediately make the decision whether to stay or leave your website. And so, you should carefully assess the space that users first land on and carefully optimize their area.
Ideally, that space should give a concise description of what you are all about as well as a call-to-action that is upfront. This is important as misleading users obviously leads to a bad user experience, which doesn’t bode well for your site’s bounce rate.
Check Your Site’s Speed
As mentioned above, the first few seconds that a user spends on your page is a make or break period for you. You really don’t want to mess it up by giving users a blank page to look at because of sluggish-loading scripts. As a matter of fact, research done by Strangeloop shows that even a second delay can lead to 7% fewer sales, 11% fewer page views and a 16% reduction in user satisfaction. Try to speed up your site by optimizing your images, provide better caching and get a faster host provider. Companies providing Web Development services can help you with fixing those issues.