Google My Business is a tool that is completely free of charge that allows businesses to manage how they appear on Google Search and Google Maps. Google My Business SEO encompasses adding the business name and location. It also includes business hours, photos of the property or products. Perhaps the most important aspects of this tool are applications to monitor and reply to customer reviews.
Google My Business listing is one of the main components of an SEO strategy. Google My Business Local SEO helps customers find local businesses, cafes, bars, salons, and restaurants.
What are the benefits of Google My Business for SEO?
It boosts local SEO efforts.
Setting up a listing is a great way to utilize Google My Business Local SEO, particularly as an initial marketing effort. This is perfect for businesses that are just getting started with local SEO. It is a fact that when people search for products and services that are near them, they are often very close to making a purchase. Research from hubspot.com tells us that about 72% of customers who did a local search visited the store near them, and 88% of customers actually call the business within 24 hours. Amazingly, searches with the phrase “near me” grew by more than 900% in the next few years. Therefore it is very crucial to properly set up Google My Business Local SEO.
It helps the business stand out.
All businesses aim to make their company stand out on the results pages. They can do this by using the Google Post feature. This feature is like a mini-ad that has 300 words, an image, and a call-to-action. This increases the visibility of the business and is a good way to promote specials and upcoming events.
It improves organic rankings.
Claiming a listing and providing detailed, current, and accurate information is a great way to improve a business’ organic ranking on Google. Google My Business SEO rankings will improve with an optimized business listing. After all, about 90% of organic searches come from Google.
Google My Business Insights offers businesses a way to understand their customers.
Available data offers businesses crucial insights such as how customers find the listing, customer actions, direction requests, and more. This will ultimately impact Google My Business SEO results.
How do you create Google My Business for SEO?
Here are the initial steps in creating Google My Business account:
Step 1 – Create an account and claim your business.
You can do this by either creating Google My Business Account if you don’t have one yet or logging into the account that is associated with your business. Next, go to google.com business and choose “Start Now.” The next step is to enter your business name, exact address including the full name of the city, country/region, and ZIP code. Tick on the boxes labelled “I deliver goods and services to my customers” or “Hide my address” if you don’t want your business address to be publicly shown. The next step is to select your delivery area. It is also important to include an accurate business category, business phone number, or website. This Google My Business SEO option will do a lot of good to your business.
Step 2 – Verify your business.
Google My Business SEO provides several options to verify your listing. You can do it through phone, email, postcard, or instant verification.
What are different ways to optimize for Google My Business SEO?
When the business is verified, it is time to optimize the page by entering important information in the profile. In Google My Business for SEO, having an optimized profile is one of the best ways to improve the ranking on Google. Here are some of the best ways to optimize a business profile:
Add as much information as possible.
Additional information that customers will appreciate are the exact area(s) that the business serves, service hours, Wi-Fi access, Wheelchair accessibility, a website URL, and a phone number. When it comes to service hours, Google offers the ability to tailor business hours for special events and holidays.
Having a visual of your business is very crucial in this image-driven world. Make sure that you have a cover photo, a profile photo, and even a video. According to Google, businesses that include a photo have more clicks on their website – 35% more. The business profile photo could be the company logo, which would help with business recognition. One excellent Google My Business Local SEO practice is putting great cover photos. This is crucial because cover photos show up front and centre on the listing. A business can also upload more photos to make the listing more engaging and to highlight other aspects of the business. Another great Google My Business SEO practice is to add videos which would make the business stand out from others in the category.
Respond to reviews.
Google My Business for SEO acknowledges that customer reviews are important. Interacting and engaging with customers by responding to their reviews shows them that they are valued and appreciated. One great way to encourage positive reviews is to respond to all reviews, whether positive or negative. Responding to negative reviews is important to show customers that the business takes them seriously.
Much like traditional website SEO, Google uses several signals in Google My Business for SEO. This includes important keywords that are pertinent to your business and will give you a higher ranking on the search engine.
A business can achieve digital marketing success by leveraging Google My Business SEO strategies. This free tool from Google offers the greatest impact on businesses who are seeking local exposure. Google My Business Local SEO features such as Google’s Local Search helps customers find specific businesses that are within certain vicinities.